LUCÍA FREITAS

Svet Silva is a personal branding project. Since the beginning, I knew I wanted my brand to have a minimal and professional feel while giving off a friendly vibe as well. The result is a simple design with the emphasis placed on the big calligraphic style letter "S". 

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Naming: Svet is my real name - Lucía - in Russian. It means "light" and it’s often associated to curious, tolerant, hardworking people. Silva is my second last name and it was chosen due to its easy pronunciation in both Spanish and English.

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I created a visual identity that includes business cards, sheet and envelope, pens, label tag, vinyl record and postcard.

 

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